Great success of the 1st season of the show "Qui veut investir dans mon projet ”

Casablanca - The 1st season of the show "Qui veut investir dans mon projet? Special Startup ”was a real popular success with Moroccans by recording an exceptional audience of more than 3 million viewers for each Prime.

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Launched by 2M in partnership with inwi, this 1st Maghrebian techshow dedicated to the Startup is the perfect materialization of the commitment of the two partners to highlight the new digital economy and support the growth of Moroccan startups, indicate the two partners. “We are pleased with the enthusiasm that the program has experienced, both in terms of TV audiences and digital. We recorded exceptional audiences and this demonstrates the interest shown by the entire population in the entrepreneurial dynamic in our country ”, said Salim Cheikh, Managing Director of Soread 2M group. And to continue: “As a citizen media of public utility, our objective through this program was to help instill a new entrepreneurial dynamic among young Moroccans and give them the means to make themselves known and support. We also hope that we have given other young and old alike the desire to embark on the entrepreneurial adventure ”. For her part, Nadia Rahim, Director of Brands and Communication at inwi expressed the pride of the group “to support Moroccan startups and to have contributed to making them known to the general public through this techshow which experienced exceptional performances. At all levels. ”“ Over the course of the Awards, we have seen the promotion of innovative projects with high added value in several areas of activity. inwi is thus continuing its support for innovative entrepreneurship, to help Moroccan startups realize their projects and accelerate their growth, ”she said. For his part, Mehdi Alaoui, CEO and founder of LaStartupFactory said that this techshow made it possible to bring the concept of the Startup into all Moroccan homes, to inspire millions of young people to innovate entrepreneurship, to give them back hope and trust. “Beyond a television program, a new model of thought is taking hold in our country. “Qui veut investir dans mon projet? Special Startup” is not a competition between entrepreneurs to win a check, but rather a concrete financing opportunity for each startup, with the field support that Business Angels, themselves successful entrepreneurs, have to pass on to them”, he noted. And to add: "Today, the first season of this techshow is coming to an end, but the program continues through the support of entrepreneurs by LaStartupFactory for the realization of their fundraising and the acceleration of their projects".

The popular success of the show on TV and on 2M and inwi's digital platforms testifies to the interest Moroccans have in entrepreneurship and the startup world. Since the first Prime, 24 startups representing several regions of Morocco have come to defend their projects to convince investors and obtain funds to finance the growth of their startups. These startups cover several fields of activity, namely agriculture, health, education, commerce, real estate, transport, catering, crafts, textiles, services, energy and security. In terms of fundraising, success was evident. 14 startups raised nearly 10 million Dirhams (MDH) between Business Angels and honorary loans from the Caisse Centrale de Garantie, and 1 startup that was able to win 2 firm orders for a total value of 600,000 dirhams. An undeniable impact on young project leaders, with funding, visibility thanks to the strong media coverage, and finally the presence of investors and experienced advisers in their round table. Indeed, 11 Moroccan business angels have invested nearly MAD 5 million in participating startups. The interactions recorded between these investors and the startups enabled a real feeling of "give-back" or "feedback to be given to young people" to be activated. In addition, 6 prestigious witnesses gave their support to young entrepreneurs, at the end of each bonus in particular, Mohamed Horani President of HPS, Rachid Yazami Inventor of the Lithium battery, Amine Zarouk President of APEBI, Hicham Serghini General Director of the CCG, Dounia Taarji President of the Hassan II Fund and Hicham El Habti President of UMP6. Also, the success of the show “Qui veut investir dans mon projet? Special Startup ”was made possible thanks to the support of several leading national partners, including the Digital Development Agency, the Caisse Centrale de Garantie, LYDEC, HPS, Technopark and even APEBI. “Qui veut investir dans mon projet ? Special Startups! ” wanted to be inclusive, unifying and transparent. 18 support structures were invited to propose their partner startups and only mature startups having had the approval and recommendation of a member of the ecosystem were able to apply. The startup assessment and selection panel were independent. Support for the 24 startups in all phases of the program was provided by LaStartupFactory as an expert actor in the innovation, digital and startup ecosystem, co-producer of the show. The program was co-produced by Smart Studio in its capacity as audiovisual producer.